Rob Uytdewillegen is new CEO of HG

28 September 2022

As of 1 September 2022, Rob Uytdewillegen has been appointed as the new CEO of HG International. The new CEO will focus in particular on the continued growth of HG as leader in specialist cleaning and maintenance products, driven by innovation, international expansion and sustainability. Integrating the recent acquisitions Blue Wonder and Ecozone, and expanding that success are also high on the agenda.

For more than a decade, Rob Uytdewillegen was the CEO of Bolton Adhesives - the parent company behind Bison, UHU and Griffon adhesive products. Prior to that he worked for Henkel in various managerial and international positions.

Uytdewillegen: “I’m extremely proud to have the opportunity to work for a fabulous brand like HG. A strong brand, everyone knows it, it is seen as a true top-quality problem solver, and it really does what it promises. I look forward to the fantastic challenge of building on the success of HG, Blue Wonder and Ecozone together with the motivated and enthusiastic team of HG International.”